2009 May | webconsulting | Website Optimisation, SEO & Design

Increasing your Online Sales with Customer Reviews

A social commerce report on online retailers shows that the use of customer reviews will increase the overall sales for your website. According to e-consultancy and Bazaarvoice’s “Social Commerce Report 2007? report, customer product reviews are increasing retail e-commerce conversion rates, site traffic and average order values,

It was found that 28% of online sellers were [...]

Increase Conversion rates by Building trust

The level of trust web users have in the information they find on web sites and in blogs, forums and social networks seems to be declining. This is a pity as blogs in particular used to be places where people could trust the content as being non-commercial and honest.
Unfortunately, companies love the idea of getting [...]

5 Tips to starting a Link Building Campaign

When starting up a new link building campaign, there are two basic questions you should be considering :
1. What is unique about your site that others might want to link to?
2. Who might be interested in linking to you, and what information would be of use to them?
Gaining a good understanding of the answers to [...]

How can a Small Business succeed online ?

More and more small business owners are feeling the lure of the internet to promote and sell their products and services. In fact these days, the Internet is often the first place budding entrepreneurs set up their fledgling businesses. Why ? Because it is relatively cheap… cheap to setup and cheap to market.
The great thing [...]

5 Steps to Good Link Building

Incoming Links are one of the most important factors for high search engine rankings. If your website doesn’t have enough incoming links then it will be very difficult to get high rankings for a competitive search term.
It’s also important that you get the right kind of links. 20 “good ” incoming links will get you [...]

Are you making it hard for people to give you money ?

Are you in business to make money? Do you make money by convincing people to give you their money in exchange for goods and services?
If you answered yes to these questions – you are in the majority – most business’s make money by selling products or services. Assuming that you have a good value product/service [...]

Grab your Local Business Listing on Google Maps

How would you like to advertise the physical location of your business for free and get extra Google exposure ? Thanks to Google Maps, this is relatively easy to do, and with the “Universal Search” implemented by Google during 2008, it also presents a great chance to capture #1 rankings.

Why Should You Bother With Google [...]

Designing a Website that Stands Out

If you’d like your small business website to stand out from the crowd, here are some practical website design tips that could help you to achieve more traffic, higher conversions and increased sales from your website.
Objectives
Know your site’s objectives – The success of your company’s website should, at the end of the day, hinge on [...]

Does Google’s PageRank affect your web site ?

Matt Cutts is one Google’s more visible and vocal Employees and at his blog he writes about Google and search engine optimisation traps. In one of old blog posts, Matt Cutts wrote about Google’s PageRank.
Here are the main points that Matt raises about Google’s PageRank:
PageRank is not a number between 1 and 10.
“It’s more accurate [...]