Matt Cutts is one Google's more visible and vocal Employees and at his blog he writes about Google and search engine optimisation traps. In one of old blog posts, Matt Cutts wrote about Google's PageRank. Here are the main points that Matt raises … [Continue reading]
But MY business doesn’t NEED a web site…
It never ceases to surprise me when someone tells me that they simply don’t need a website for their business. They should probably consider the following 1. The Internet is probably the first place a person will go to get information on your … [Continue reading]
Now that the SEO’s done…. How do I build on Conversions?
People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers. Why? Usually because they wanted to get their rankings in place before … [Continue reading]
My Google rankings have dropped & I think I’ve been penalised – what can I do?
A significant or sudden drop in search rankings is the worst nightmare scenario for most website owners, and can be a frightening thing - particularly if your site relies heavily on organic rankings for traffic and sales. If you have inadvertently … [Continue reading]
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