Conversion Optimisation | webconsulting | Website Optimisation, SEO & Design

Six ways to drive your SEO Crazy

Okay, so you’ve hired a search engine optimiser (SEO) to help your site’s rankings in the search engine results. If you’re in a sadistic mood, here are a six things you can do to drive your SEO professional over the edge. 1. Go out and register a bunch of “keyword-rich” domain names. Duplicate the content [...]

Creating Optimised Banner Ads

Some years ago, Banner Ads used to be the “flavour of the month” and were very widely used. They went out of popularity, but are still quite common, and can also be very effective when couple with PPC Campaigns. But banner ads are not created equal. Some are effective in conveying your message, while some [...]

Optimise your pay per Click Landing Pages

So you’ve setup your Pay Per Click (PPC) campaign, and your ads are up on Google AdWords, but have you created a safe landing for your site visitors? Do this Now ! Run a search on Google and find your Pay Per Click (PPC) ad. Click on it. Where does it bring you? Your home [...]

Increasing your Online Sales with Customer Reviews

A social commerce report on online retailers shows that the use of customer reviews will increase the overall sales for your website. According to e-consultancy and Bazaarvoice’s “Social Commerce Report 2007? report, customer product reviews are increasing retail e-commerce conversion rates, site traffic and average order values, It was found that 28% of online sellers [...]

Increase Conversion rates by Building trust

The level of trust web users have in the information they find on web sites and in blogs, forums and social networks seems to be declining. This is a pity as blogs in particular used to be places where people could trust the content as being non-commercial and honest. Unfortunately, companies love the idea of [...]

Are you making it hard for people to give you money ?

Are you in business to make money? Do you make money by convincing people to give you their money in exchange for goods and services? If you answered yes to these questions – you are in the majority – most business’s make money by selling products or services. Assuming that you have a good value [...]

Now that the SEO’s done…. How do I build on Conversions?

People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers. Why? Usually because they wanted to get their rankings in place before working on their conversions. This approach really does not make much sense – [...]