At a recent Brisbane SEO Meetup a roundtable session was held where the 20 or so attendees got to highlight some of their favourite SEO Tools. The list below is a collation of some of the most popular SEO Tools discussed. Not all of the tools listed here are necessarily tried and tested – although [...]
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For most businesses establishing a website is essential. However, once your website is up and running you can’t usually expect potential customers to “automagically” find you on the internet. Once upon a time (not so very long ago), simply having a website might have been enough, but these days, with more and more business realising [...] Whenever a visitor arrives at your website it should be very clear what their next step should be. If they start to think “What do I do now?” then you have probably failed, and there is a very good chance that you will have lost the sale, lead or enquiry. The Call to Action for [...] The majority of site owners realise that there are usage statistics available, and understand that these can provide useful information about their site visitors. However, many never seem to find the time to review these statistics, or are bewildered by the sheer volume of data available. Most site owners will know to take a look [...] Although Conversion Optimisation is not technically a part of web marketing, I typically highly recommend that businesses integrate it with their SEO and PPC activities.The reason for this is very simple – whether the aim of your website is to increase sales, enquiries or leads, it can often be easier to double your conversion rate, [...] Okay, so you’ve hired a search engine optimiser (SEO) to help your site’s rankings in the search engine results. If you’re in a sadistic mood, here are a six things you can do to drive your SEO professional over the edge. 1. Go out and register a bunch of “keyword-rich” domain names. Duplicate the content [...] So you’ve setup your Pay Per Click (PPC) campaign, and your ads are up on Google AdWords, but have you created a safe landing for your site visitors? Do this Now ! Run a search on Google and find your Pay Per Click (PPC) ad. Click on it. Where does it bring you? Your home [...] A social commerce report on online retailers shows that the use of customer reviews will increase the overall sales for your website. According to e-consultancy and Bazaarvoice’s “Social Commerce Report 2007? report, customer product reviews are increasing retail e-commerce conversion rates, site traffic and average order values, It was found that 28% of online sellers [...] The level of trust web users have in the information they find on web sites and in blogs, forums and social networks seems to be declining. This is a pity as blogs in particular used to be places where people could trust the content as being non-commercial and honest. Unfortunately, companies love the idea of [...] |
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