When starting up a new link building campaign, there are two basic questions you should be considering :

1. What is unique about your site that others might want to link to?
2. Who might be interested in linking to you, and what information would be of use to them?

Gaining a good understanding of the answers to these questions is a fundamental starting point . It helps you gain an insite into the types of information that you may be able to offer the people in your space, or related spaces. It will very likely also highlight, extra contenmt that you may be able to provide, which will offer added value to your customers and potential customers.

Here are the five things that you should also think about when kicking off a new link campaign:

1. Start by identifying who the major media people are in the same space as you. At this stage dont’ be too concerned about their potential to link to you. This should form a complete list of traditional media, bloggers, government, school, and hobbyist sites that are related to your products/services.

2. Next prioritise the list ranging from top tier players to lower tier players. Links from from any of them will help, but getting a link from a top tier player is worth more effort.

3. Re-examine the current and potential content of your site to see how it matches up with the needs and interests of the top tier targets.

4. If necessary (and it usually is), put in place a content development plan to implement the right types of content to match up with the best targets. Several new articles may need to be written.

5. Begin the process of contacting your targets, and getting them interested in the unique cool content that you have.

Remember, good link building should always starts in the same place – Identifying the targets… Good Luck !

It’s also important that you get the right kind of links. 20 “good ” incoming links will get you much better rankings than than 100 bad incoming links.

OK, so what makes a good incoming link? There are a number of points that can make a link better than other links:

1. Use your keyword in the anchor text

Make sure that the texts that are used to link to your website contain words for which you want to get high rankings on search engines.

2. Relevancy

Links from related web pages almost always work better than links from unrelated pages. Links from unrelated pages may not hurt your rankings (although they are unlikely to help) but Google likes links from websites that cover topics that are related to yours better.

3. Relevant landing page on your site

While it’s okay to get links to your home page it is better to get links to the page that is most relevant to the chosen anchor text. If the link text matches the content of the linked pages then it’s more likely that your web page is really relevant to that term and it’s more likely that you’ll get high rankings for that search term.

4. Authority Links

Links from pages with high “authority” will help to increase the TrustRank of your website. Links from websites with high PageRank have a positive effect on the rankings of your own site.

If a website is well known and if the site has good search engine rankings then it’s
likely that it is also an authority website.

5. No nofollows

The nofollow attribute tells search engines that they should not follow a link. Links with that attribute will not help your search engine rankings.

You will probably have to check the HTML code of your link partners to find out if they use a nofollow attribute to link to your site (do this by viewing the source, finding you link, and looking to see if “nofollow” is present)