Often website owners believe that getting top rankings is simply a matter of changing their website, and certainly these “on-page” factors do play an important part. However, rankings are also significantly influenced by external factors – and the most important of these is the number and quality of inbound links or backlinks (links from third [...]
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With the Australian Dollar hovering just below parity with the US$, now is the perfect time to take advantage of the vest exchange rate for many years, and look at expanding your link profile by spending your valuable Aussie dollars on some of the quality directory listings. As you are probably aware, Link Building is [...] The majority of site owners realise that there are usage statistics available, and understand that these can provide useful information about their site visitors. However, many never seem to find the time to review these statistics, or are bewildered by the sheer volume of data available. Most site owners will know to take a look [...] Google Webmaster Tools is very important for any website owner to be familiar with as it provides a valuable insight into how Google perceives your site. It also gives you a variety of options for “tweaking” the way Google crawls and indexes your website. Much of the information provided by Webmaster Tools is not available [...] There has been some confusion over the last few months over Googles various Keyword Tools. Late last year Google announced a beta release of a new keyword tool, and just this week this has been officially launched and now the original Keyword Tool and Search based keyword tools are no longer available in Adwords. Google [...] The Google LatLong Blog have announced support for rich snippets on Google Maps and local results. This could present an opportunity to raise the profile of your business on Local search queries. Google says: “your use of Rich Snippets can help people find the web pages you’ve created that may reference a specific place or [...] Running an online business could be a very successful endeavour so long as you know what you really are doing and start out seriously. E-commerce is booming because people have realised within the last couple of years precisely how successful a business can be when they’re available online. For anybody who has a web business [...] Do you get emails from “friendly” Search Engine Optimisers and Web Designers saying that they have “looked at your website“, noticed that it is not ranking very well for “important keywords”, and offering to help you optimise it? Because I do….lots of them ….sometimes several times a day!!! I am actually a professional Search Engine [...] Today, Google unveiled a brand new search innovation called Google Instant. Google Instant allows the search results to change in real-time, as you search. So the search results actually change while you are typing in your search query. Google claim that the purpose of Google Instant is to deliver users with faster, dynamic results and [...] |
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