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Creating Optimised Banner Ads

Some years ago, Banner Ads used to be the “flavour of the month” and were very widely used.  They went out of popularity, but are still quite common, and can also be very effective when couple with PPC Campaigns.  But banner ads are not created equal. Some are effective in conveying your message, while some [...]

Optimise your pay per Click Landing Pages

So you’ve setup your Pay Per Click (PPC) campaign, and your ads are up on Google AdWords, but have you created a safe landing for your site visitors? Do this Now ! Run a search on Google and find your Pay Per Click (PPC) ad. Click on it. Where does it bring you? Your home [...]

Promoting your internet business

Promoting your internet business can be a tough task. The costs of traditional advertising are prohibitive. It can cost as much as $50,000 to run a print advertisement in a prominent publication. It can cost much more than that to produce and run a TV commercial, especially if the commercial airs during peak viewing hours. [...]

So What is a Sitemap anyway ?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL: when it was last updated how often it usually changes how [...]