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A Guide to writing a Good Home Page

The home pages of many business websites are suffering an identity crisis. They’re trying to do the job of several web pages, and doing none of those jobs particularly well. This post provides some general guidelines on the types of things you should (and shouldn’t) include on your small business website’s Home Page.
Quick Guide to [...]

So What is a Sitemap anyway ?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL:

when it was last updated
how often it usually changes
how [...]

Increasing your Online Sales with Customer Reviews

A social commerce report on online retailers shows that the use of customer reviews will increase the overall sales for your website.  According to e-consultancy and Bazaarvoice’s “Social Commerce Report 2007? report, customer product reviews are increasing retail e-commerce conversion rates, site traffic and average order values,

It was found that 28% of online sellers were [...]

Designing a Website that Stands Out

If you’d like your small business website to stand out from the crowd, here are some practical website design tips that could help you to achieve more traffic, higher conversions and increased sales from your website.
Objectives
Know your site’s objectives – The success of your company’s website should, at the end of the day, hinge on [...]

But MY business doesn’t NEED a web site…

It never ceases to surprise me when someone tells me that they simply don’t need a website for their business. They should probably consider the following
1. The Internet is probably the first place a person will go to get information on your company. Most people are online daily for tasks such as banking, shopping, emailing [...]