Search Engine Marketing is a dynamic field. Here we have selected some of our favourite SEM News Feeds about the latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, brand marketing and interactive media.
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SEM Commentary, Opinion & Advice
ClickZ Experts
Commentary, opinion, advice, and thought leadership from interactive marketing’s leading practitioners.2 Ways to Legally Spy on Your Competition
30 Jul 2010 at 7:15amclickz
Nine tools to find out how your competitors are doing and what they are planning.
Your Paid Search Campaign: It’s an Asset (Literally)
30 Jul 2010 at 7:10amclickz
The biggest sin in the marketplace isn’t asking questions and digging up data from people; it’s not asking, not digging, and getting it wrong.
The New Problems of a New Medium
30 Jul 2010 at 7:05amclickz
As in earlier progressions in technology, pain and casualties are the price of advancement.
Should You Be “Friends” With Your Clients?
30 Jul 2010 at 7:00amclickz
Is the trend of checking in on someone’s social media profiles going to spill over into the client world?
Google: Experimenting With Its Largest Opportunity – Local
29 Jul 2010 at 4:30amclickz
Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top.
Thumbs Up to Online Engagement
29 Jul 2010 at 4:25amclickz
How can the ubiquitous Like button be leveraged by brand marketers?
Spilled Ice Cream, Hurt Feelings, and Customer Choices
29 Jul 2010 at 4:20amclickz
Learning from Ben & Jerry’s mistakes, you need to ask your customers what they want and then give that to them.
Moving On
29 Jul 2010 at 4:15amclickz
Has the request for proposal process run its course?
5 Reasons Why Ford Continues to Kick Butt
28 Jul 2010 at 7:00amclickz
Ford’s social media team knows that in order to keep your fans engaged you have to continually provide valuable content.
3 Steps to Grow Your B2B E-mail List More Effectively
28 Jul 2010 at 7:00amclickz
Work with your sales team, build your list organically, and don’t turn to list rental in a panic.
The New Challenges of Digital Ad Buying and Selling
28 Jul 2010 at 7:00amclickz
The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series.
Why LinkedIn’s Advertising Business Is Booming
27 Jul 2010 at 7:00amclickz
An interview with LinkedIn’s VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns.
6 Reasons to Not Fear Negative Reviews
27 Jul 2010 at 7:00amclickz
Customer reviews about your brand aren’t that scary. What’s scary is not being involved in the conversation.
5 Ways to Put Video to Work for Your Brand
27 Jul 2010 at 7:00amclickz
Important lessons to be learned when planning a social video strategy.
The Dull Default
27 Jul 2010 at 7:00amclickz
It’s time to write your meta description tags for human beings.
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SEM Breaking News & Analysis
ClickZ News
Breaking news, information, and analysis.Apple Launches iAd Product for Application Developers
29 Jul 2010 at 8:53pmclickz
New product could help developers sell more software and boost ad revenues.
Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
29 Jul 2010 at 5:44pmclickz
One Maryland candidate is questioning how to handle the new rules.
New Ripple6 Units Put Social Conversations in Display Ads
29 Jul 2010 at 2:39pmclickz
Second company this week to debut a display product incorporating social media content.
Welcome to the New ClickZ
29 Jul 2010 at 1:56pmclickz
Our online publication about interactive marketing gets more interactive and social.
L’Oreal Sponsors Beauty Channel on YouTube
29 Jul 2010 at 12:41pmclickz
“Destination Beauty” aims to draw fans of popular video bloggers in the beauty space.
Former Digitas CEO Kenny Named Akamai President
29 Jul 2010 at 11:45amclickz
Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company’s digital strategy.
StrongMail Rolls Up Social Media Play
28 Jul 2010 at 9:01pmclickz
E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.
New Videos Extend ‘Ford Fiesta Movement’
28 Jul 2010 at 8:54pmclickz
Social campaign launched last year is extended with eight new videos starring YouTube celebs.
Google Will Dominate Search in Japan Through Yahoo Deal
28 Jul 2010 at 7:08pmclickz
The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide.
Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
28 Jul 2010 at 9:46amclickz
From Twitter discounts to Facebook games, Disney is making waves in the social media sphere.
David Moore Returns to CEO Spot at 24/7 Real Media
28 Jul 2010 at 9:10amclickz
Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank.
Adobe Buys Day Software for $240 Million
28 Jul 2010 at 4:15amclickz
Adobe Systems announced plans to purchase open source CMS company Day Software.
FTC Studying Do-Not-Track List for Online Ads
27 Jul 2010 at 9:01pmclickz
FTC assessing viability do-not-track for online advertising.
ComScore Admits Errors in its Yahoo Data for June
27 Jul 2010 at 6:56pmclickz
Yahoo’s dips in page views and user duration aren’t as large as comScore previously reported.
New Buzzlogic Units Let Advertisers Match Consumers With Content
27 Jul 2010 at 6:03pmclickz
Advertisers select keywords that populate ads with relevant content.
