3 Questions to Ask Your Local Search Optimization Specialist
by Aubrey Beck
22 May 2013 at 12:00pm
How do you make sure that your business shows up when people run searches based on their location?

Visual Storytelling
by Ekaterina Walter
22 May 2013 at 11:30am
How to use images to make your brand come alive.

What MarTech Means for All of Us Now
by Dave Hendricks
22 May 2013 at 11:00am
Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything.

‘How to Win’ Customer Relationships and ‘Influence’ Digital Performance
by Thad Kahlow
22 May 2013 at 10:30am
Take a page from Dale Carnegie’s “How to Win Friends and Influence People” when embarking on the B2B company buying journey.

Social Success via Search
by Harry Gold
21 May 2013 at 12:00pm
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.

The Rush to Go Live With Mobile
by Leah Block
21 May 2013 at 11:30am
Why is everyone rushing into mobile if very few seem confident about what they are doing?

Data Shows ‘Big Data Marketing’ Is a Growing Field
by Adria Saracino
21 May 2013 at 11:00am
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.

Back to Basics: Email Marketing Metrics
by Tia Matsumoto
21 May 2013 at 10:30am
With a clear understanding of the basics, you’ll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.

4 Marketing Buzzwords That Shouldn’t Scare You
by Andrew Edwards
20 May 2013 at 12:00pm
Deconstructing “big data,” “mobile marketing,” “predictive analytics,” and “convergence analytics” and how you can take advantage of what’s really going on.

How to Create Actionable Insights From YouTube Search Data
by Benjamin Spiegel
20 May 2013 at 11:30am
It’s time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.

Putting the ‘U’ Back in Automation
by Stacie Levy
20 May 2013 at 11:00am
We may find ourselves addicted to technology, but let’s not overlook the value we, as people, add to our programs.

A 10-Point Strategy to Optimize Your Email Program
by David Daniels
20 May 2013 at 10:00am
Need to improve your email marketing program’s performance? Part one in a two-part series.

What Social Fragmentation Means for Marketers
by Roger Katz
17 May 2013 at 1:05pm
Just because the social fanbase is hanging out in different places, doesn’t mean brands can’t build effective campaign bridges between those fragmented audiences.

12 Hidden Pitfalls in PPC Campaign Automation
by Andrew Goodman
17 May 2013 at 11:30am
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.

7 Subreddits Online Marketers Should Follow
by Gary Stein
17 May 2013 at 10:30am
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.

Conde Nast Expands Digital Network With Wired Video Series
by Melanie White
21 May 2013 at 10:12pm
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.

Sports Marketer Van Wagner Moves into Digital Video
by Susan Kuchinskas
21 May 2013 at 5:14pm
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday.

Mobile Payments Company Payvia Acquires LA-Based Mogreet
by Matt Kapko
21 May 2013 at 1:10pm
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.

How Will Yahoo’s Purchase of Tumblr Affect Advertisers?
by Mary Lisbeth D’Amico
20 May 2013 at 8:55pm
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.

Top 5 Most Socially Devoted Brands on Twitter [Survey]
by Susan Kuchinskas
20 May 2013 at 5:00pm
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
by James Dohnert
20 May 2013 at 1:00pm
BNP Paribas has launched a campaign that will allow the bank’s Twitter followers to help train tennis star Jo-Wilfried Tsonga.

Marketo Shares Jump 57% in IPO
by Melanie White
17 May 2013 at 9:17pm
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).

Google Maps Gets a Brand New Look
by Jennifer Slegg
17 May 2013 at 6:14pm
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.

New Shopping Tool Poaches Deals for Online Checkout
by Mary Lisbeth D’Amico
17 May 2013 at 5:07pm
PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.

Dunkin’ Donuts Hops on Twitter’s Vine for Latest Campaign
by James Dohnert
17 May 2013 at 1:00pm
The campaign will see Dunkin’ Donuts engage consumers through a Vine-based contest.

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
by James Dohnert
16 May 2013 at 4:54pm
ABC executives report that the program will help them see the overall success of their advertising efforts.

Jack Link’s Beef Jerky Coming to a Gas Tank Near You
by Mary Lisbeth D’Amico
16 May 2013 at 4:05pm
Jack Link?s ?Messin? with Sasquatch? TV spots – which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character – have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale?at the gas pump.

Google’s Future Focuses Around More Closely Aligned Services
by Matt Kapko
16 May 2013 at 1:49pm
Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.

Pandora Launches e-Business Ad Integration for Simpler Media Buying
by Melanie White
15 May 2013 at 7:23pm
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.

GE Celebrates Tech and Science Discovery With Wonderground App
by Matt Kapko
15 May 2013 at 6:21pm
GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company?s long history in science, design and industrial technology.