Set the Alarm Clock on Your Sleeping Subscribers
Win back your inactive subscribers by figuring out what went wrong and trying a reactivation program.

5 Stages of Digital Marketing Professional Development
What are the professional development hallmarks of a digital marketing career?

Social CRM: Do Your Homework
What does “social CRM” really mean and what can it offer you? Here are some ways to use it to your advantage.

Go, and Target No More?
Is the Center for Digital Democracy on a witch hunt against behavioral targeting? Will this really prevent abuses of online targeting technologies?

SEO + PPC: Spring Clean Your Strategy
How to ensure that your SEO and paid search initiatives are working together effectively.

Don’t Let User-Generated Reviews Ruin You
Small businesses need to start paying attention to their local search results, or suffer the consequences.

Digital Signage Awesomeness
Ongoing technology advances make the digital signage space all the more interesting for marketers.

UGC and SEO: A Sales-Boosting Social Commerce Tactic
How to promote user-generated content to turn commentators and readers into customers.

Ad Standards Don’t Prevent Media Planning Challenges
As digital ad creative gets more complex, here are eight ways to minimize problems when executing campaigns.

Better PR, Search Results, and Happiness Using Social Media
A checklist for blending social media into the PR mix.

Critique of an Offline-Online E-mail Sign-up Process Teaser
How one retailer tried to create list growth with its sign-up e-mail and how it could have done better. First in a two-part series.

Mobile Isn’t Just the Cell Phone Anymore
As the number and variety of mobile devices continue to expand, it’s critical to provide device-relevant marketing messages and to test what works with your audience.

Keyword Research 101
A look at tools in search marketing and social media to assist with keyword research to help inform online marketing campaigns.

Ballmer on Search: The Vision vs. Reality
Microsoft CEO Steve Ballmer’s view on the future of Bing and getting into the search game.

You Have to Succeed in All Channels
Chase, Citibank, and Bank of America all miss the mark on succeeding on multiple channels. Don’t make the same mistake.

YouTube Pulls the Trigger on Mobile Ads
Google begins selling display ads on YouTube’s mobile sites in the U.S. and Japan.

Verizon Lands Mobile Deal with NFL
NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour.

Social Media Played Big Role in Driving Oscar Interest
Twitter activity was very strong during this year’s telecast.

U.K. to Regulate Social Network Marketing
Marketers and brands using social networks will soon find their activities regulated by the U.K.’s Advertising Standards Authority.

Social Media Helps Men’s Wearhouse’s ‘Prom Reps’ Get to the Dance
The brand’s teens-based referrals program is being supported by a multifaceted digital push.

Walmart Places a Mega Buy with Yahoo
Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say.

B2B Spending on Mobile to Fall Nearly 40 Percent
A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media.

MediaForge Ads Charge Only When People Interact And Buy
System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase.

Eric Bader Leaves BrandInHand for Strategy Role with Initiative
Mobile expert assumes newly created role at IPG-owned Initiative.

Partners in New D.C. Firm Cut Teeth on GOP Controversy
Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media.

FarmVille Ad Helps Bing Zoom Past Google on Facebook
Search brand picks up 400,000 new ‘fans’ in 19 hours and immediately uses increased presence.

Despite Growing Social Media Activity, U.S. Latinos Ignored by Big Brands
Four out of five Fortune 1000 firms don’t address the Spanish-speaking demo on social sites.

Bally Total Fitness Offers Free MP3s to Boost Membership
Fitness chain teams up with Universal Music Group to distribute 4.5 million downloads.

Google Rolls Out ‘Above the Fold’ Targeting on Content Network
Takes into account vagaries of screen resolution, screen size, and browser type that can push an ad placement out of view.

Half of E-mail Marketing Pros Earn Over $70K Per Year
EmailStatCenter.com found that in-house e-mail marketers managing large budgets and dedicated teams earn more than their agency counterparts.