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Five For Friday ? January 30 ? February 3, 2012
by Frances Mary Krug
3 Feb 2012 at 6:48pm
Here are five of the most interesting items for this week: 1.  How Will Google’s New Privacy Policy Affect You? – There has been tons of commentary on the new privacy policy on Google, and this article from Brent Rose at Gizmodo tells you how to easily countermand the major changes that are upcoming, as [...]

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Uncontrollable Factors Affecting SEO Success
by Nick Stamoulis
2 Feb 2012 at 6:08pm
In order to succeed online today, it?s necessary for your website to be found in the search engines.  People turn to the search engines to find information about just about everything.  That?s why smart businesses are investing in SEO services in order to better position their site to generate more traffic and improve visitor growth [...]

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Spring 2012 Issue Of Search Marketing Standard Is Nearing Completion
by SMS Staff
31 Jan 2012 at 7:50pm
Just when you thought this week couldn’t get any better, here’s some more good news! The Spring 2012 issue of Search Marketing Standard magazine is being worked on, and the editorial and production crew is busy putting the pages together. The issue should be sent to the printer in a couple of weeks and ready [...]

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The Search Engines Continuing Search For Quality
by Bill Slawski
31 Jan 2012 at 7:15pm
Synopsis — As a person who follows the patent filings of the search engines closely, Bill Slawski is the person to ask when you want to know how the items discussed in patent filings will influence — and have influenced — the algorithms that decide how sites are ranked in the search engine results pages. [...]

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Lonely Advertiser Seeks Google AdWords Consultant With GSOH
by David Chapman
30 Jan 2012 at 5:07pm
When you?re looking for Mr. or Mrs. Right, there are probably a number of things that you look for and that you couldn?t do without. Some people on their hunt for the perfect partner go to extreme lengths and even draw up a checklist that they can use to assess and compare their prospective partners [...]

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Five For Friday ? January 23-27, 2012
by Frances Mary Krug
27 Jan 2012 at 5:21pm
Here are five of the most newsworthy items for this week: 1. So Are Google Results Crap, Or Aren’t They? — There has been a lot of discussion lately re: Google’s increasingly complicated search results, and the addition of Google Plus is only making the view murkier. Andrew Goodman of Traffick has a nice opinion [...]

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Good SEO Requires Good Content
by Nick Stamoulis
24 Jan 2012 at 5:44pm
If I had to pick one of the most important indicators of a successful SEO campaign, if not THE most important factor, it would be content. Without quality content that will engage potential clients and customers, there is nothing worth optimizing because website visitors will never have any reason to take any kind of action [...]

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The Skinny On Google?s Advertising Revenues For 2011
by SMS Staff
23 Jan 2012 at 6:37pm
Google had revenues of $37.9 billion in 2011. Of that total, almost all (96%) came from advertising revenues. The following infographic from WordStream (thanks to Wordstream for preparing this!) breaks that number down into the top 10 industries that provided Google with 60% of that ad revenue. It further identifies the top five brand names [...]

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Five For Friday ? January 16-20, 2012
by Frances Mary Krug
20 Jan 2012 at 9:12pm
This week’s top five news/opinion items are: 1.  Yahoo’s Jerry Yang Resigns — although he left as CEO in 2008, Jerry’s Yang’s announces that he is leaving the company that he co-founded and resigning from the Board of Directors. The end of an era – which many see as an opportunity for Yahoo to reinvent [...]

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What?s SOPA All About?
by Frances Mary Krug
20 Jan 2012 at 6:46pm
Now that the blackouts are over for the time being on the Internet, it’s a good time to reflect a bit on what the Stop Online Piracy Act (SOPA) is all about. This infographic from BusinessInsurance.org lays it out in an easily understood format, making it clear what the implications might be for your online [...]

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Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.

Google Won’t Pause New Privacy Policy – Should They Have To?
by Miranda Miller
3 Feb 2012 at 8:30pm
Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.

Valentine?s Day 2012 Ideas for Marketers
by John Rampton
3 Feb 2012 at 6:00pm
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.

How Affiliate Sites Can Best Exploit SEO
by Jeff Slipko
3 Feb 2012 at 2:00pm
Affiliate marketing is now an industry worth billions, although it?s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.

Kick-Start Your PPC Campaign in 6 Easy Steps
by Kevin Gibbons
3 Feb 2012 at 1:00pm
Now is the perfect time to make changes, giving you a good few months of ?normal? search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.

Trover: Local Search and Discovery Through Images
by Michael Boland
3 Feb 2012 at 12:00pm
Trover is a new mobile local discovery app built around geotagged images. Trover?s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.

Pot (Microsoft) Calls Kettle (Google) Black on Privacy
by Danny Goodwin
2 Feb 2012 at 9:00pm
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google?s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9.

Why the Twitter ?Who Gives a Tweet? Researchers are Wrong
by Miranda Miller
2 Feb 2012 at 8:00pm
A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren?t even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards.

Google Fined in France Because Google Maps is Free
by Miranda Miller
2 Feb 2012 at 7:00pm
A Paris court has ordered Google France and parent company Google Inc. to pay ?500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint.

How to Understand Your Google ?Not Provided? Traffic
by Dave Davies
2 Feb 2012 at 2:00pm
By using the process outlined in this article, you can get a very good understanding of what the Google ?not provided? data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.

Social TV Grows Up: Communities and Advertisers Flock
by Ron Schott
2 Feb 2012 at 1:00pm
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers? hands. Here are a few applications that we see as category leaders.

Are You Competing with Your Own Business Identity?
by Jeff Beard
2 Feb 2012 at 12:00pm
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company?s anchor identity throughout search results.

Facebook IPO Show Ad Revenue Increased 69% in 2011
by ClickZ
2 Feb 2012 at 5:05am
Facebook’s 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm’s S-1 filing today for its initial public offering.

Pinterest Driving More Referral Traffic Than Google+ [Infographic]
by Danny Goodwin
1 Feb 2012 at 9:00pm
Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube.

Google to Talk Privacy Policy in Private with Congress
by Danny Goodwin
1 Feb 2012 at 8:00pm
The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and will send two Google reps to Washington, D.C., to give a ?closed-door briefing? on the new policy.

Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
by Danny Goodwin
1 Feb 2012 at 5:00pm
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion.