In the dynamic and ever changing world of Search Engine Optmisation it can be a very time consuming process to try and keep up with all the news and information that is available. Here we have selected what we consider to be some of the best available Industry News Feeds about SEO and Search Marketing.
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Search Marketing Standard News Feed
Search Marketing Standard
Search Marketing StandardA Duplicate Content Problem You May Not Know You Have
by Rebecca Appleton
26 Jul 2010 at 2:07amDuplicate content can be found in many guises and wreak havoc on a website. Some of it is easy to identify, such as publishing identical product descriptions across a number of pages (for example when items are simply a different…
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A Duplicate Content Problem You May Not Know You HaveGet Comfortable With Session IDs
by Rebecca Appleton
24 Jul 2010 at 3:33pmI have been asked a few times lately about session IDs ? what they are, why they?re important and if they have any bearing on search engine optimization activity. A lot of the time, these more technical or code specific…
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Get Comfortable With Session IDsBenchmark Your PPC Activity In Google
by Magnus Nilsson
21 Jul 2010 at 6:34pmGoogle has recently launched a new benchmarking feature for paid search campaigns. This can help you better understand campaign performance and where to focus optimization efforts.
The tool is found under the opportunities tab and provides insights on the metrics:…
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Benchmark Your PPC Activity In GoogleAre Your Videos News? A 5-Point Checklist
by Rebecca Appleton
19 Jul 2010 at 7:40pmOn the back of revealing a few best practice guidelines for video, Google has recently announced that it is developing the Google News platform to integrate the medium more closely. Although videos can already be found on Google News, a…
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Are Your Videos News? A 5-Point ChecklistSelling The Social Side ? Part 2
by Frances Mary Krug
18 Jul 2010 at 10:45pmYesterday, I posted some of the results of a recent study conducted by Regus, a worldwide office services firm, of more than 15,000 businesses worldwide about their use of social media and its success in helping acquire new…
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Selling The Social Side – Part 2Selling The Social Side ? Part 1
by Frances Mary Krug
17 Jul 2010 at 8:13pmFor all the talk we do about how social networks are impacting business, there are not yet a lot of studies that businesses can look to for concrete evidence of the impact that involving oneself in social sites can have…
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Selling The Social Side – Part 1Blowing My Own Horn, er, Vuvuzela
by Frances Mary Krug
16 Jul 2010 at 6:59pmTad Szewczyk recently asked me if I would take part in an email interview on the state of our industry and the place of print going forward. I was happy to participate and honored to be asked. People don’t usually…
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Blowing My Own Horn, er, VuvuzelaConfused About Link Building? New eBook Sorts It Out And You Save $$
by Frances Mary Krug
15 Jul 2010 at 4:06pmOne of our long-time, valued Search Marketing Standard contributors, Garrett French, recently published an ebook together with Ben Wills entitled ?The Ontolo Link Building Book.? Garrett has written articles for the print magazine and also for our website?s blog over…
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Confused About Link Building? New eBook Sorts It Out And You Save $$Christmas in July: Build Your Online Marketing Strategy Now
by Patrick Hare
14 Jul 2010 at 5:55pmThe Christmas shopping season may be a good half-year away, but search marketers should be getting into the holiday spirit right now. Experienced online retailers understand the traffic crush and increased conversion rates that come with the convergence of Hanukkah,…
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Christmas in July: Build Your Online Marketing Strategy NowDevouring Mobile Content: The Feast Continues
by Frances Mary Krug
13 Jul 2010 at 9:14pmFigures on mobile content usage in the United States during the three-month period of March, April, and May 2010 show that the expansion of all forms of content consumption continues unabated. The percentage change may be small in some cases,…
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Devouring Mobile Content: The Feast Continues -
Search Engine Watch News Feed
Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.Will the Bing & Yahoo Search Alliance Succeed?
30 Jul 2010 at 5:01am
What does a “win” look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. …Impact of Legal U.S. Online Gambling on Search and the Web
30 Jul 2010 at 4:01am
The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless new content will hit the web, taxing search engine crawlers. …Don’t Let Your Web Site Design Become a Nightmare
29 Jul 2010 at 5:01am
Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea. …Hiring an In-House Link Marketer? 2 Essential Skills for the Job
29 Jul 2010 at 4:01am
When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company. …7 Golden Rules for Paid Search Copy
28 Jul 2010 at 6:01am
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. …Defining Search Engine Optimization in 2010
28 Jul 2010 at 5:01am
Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics. …Localizing Websites: Why it Pays to Target Countries and Not Languages
28 Jul 2010 at 4:01am
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here’s why. …Playing Brand DE-FENSE With Search Reputation Management
27 Jul 2010 at 5:01am
Search reputation management isn’t easy work. Here’s how B2B brands and organizations can protect their first impressions in the SERPs. …12 Ways Your SEO Mileage May Vary
27 Jul 2010 at 4:01am
If you’ve spent time analyzing search results for a variety of queries, you’ve likely seen results you can’t easily explain. Here’s why this happens. …6 Key Metrics for a Social Media Measurement Dashboard
26 Jul 2010 at 5:01am
Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. …Back to SEM Basics
26 Jul 2010 at 4:01am
Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. …Real-time Bidding: The SEM Perspective
23 Jul 2010 at 11:01am
Get ready people. Real-time bidding works a great deal better than old school display. …Claim Your SERP Real Estate With Google’s Product Extension Ads
23 Jul 2010 at 4:01am
A quick guide on how advertisers can leverage Google’s Product Extension feature within AdWords and display product images and details in line with your PPC ads. …Searching For the Perfect Purchase Process in Social Media, Real-Time Search
22 Jul 2010 at 5:01am
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process. …After the Click: What Products Do Your Users Actually Buy?
22 Jul 2010 at 4:01am
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond. …
