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Five For Friday ? May 20-24, 2013
by Frances Mary Krug
24 May 2013 at 6:33pm
  Here are five of this week’s most interesting and informative posts and news items for this week: 1.  Google?s Penguin Update 2.0: Loser analysis — Of course the big news this week is the announcement of the release of Penguin 2.0 by Google. Early results show that big losers are gaming and porn sites [...]

5 Trends Of The Burgeoning Ecommerce Revolution
by Daryl Logullo
23 May 2013 at 7:32pm
  We?re in the midst of another revolution in online commerce. Much like the first round of dot-com innovation from 1997-2000, another societal shift is happening related to devices, portability, and mobile commerce. Here are five major trends I am seeing, with memes or catchphrase I?ve named. Unlike the dot-com bubble of last decade, these [...]

Enhanced Campaigns On Google AdWords: Three Noteworthy Additions
by Rebecca Appleton
20 May 2013 at 6:50pm
  Earlier this year Google announced that AdWords advertisers would be treated to a much wider range of advertising options and capability. Now available to all, enhanced campaigns are a great way to make PPC dollars work that much harder and more intuitively. Becoming accustomed to enhanced campaigns can take some getting used to. Strategically [...]

Five For Friday ? May 13-17, 2013
by Frances Mary Krug
18 May 2013 at 12:41am
  Here are five of this week’s most interesting and important news and articles centered on online marketing: 1.  How to Move Rankings Up On Older, Existing Content – Whiteboard Friday — SEOmoz’s Whiteboard Fridays are almost always worth looking at, but this week’s is particularly useful for anyone who has an older website and [...]

Untangling Google+, Google Profile, And Google Authorship ? Part 1
by Rebecca Appleton
15 May 2013 at 9:08pm
  Google Plus may be one of the fastest growing social networks ever but it hasn?t been without its problems. One of the biggest complaints leveled at it, certainly from a business perspective, is that it?s quite difficult to get to grips with. It?s surprising because Google Plus actually has quite a lot in common [...]

4 Steps To Becoming A Great SEO Copywriter
by Nick Stamoulis
13 May 2013 at 6:02pm
  Copywriting and SEO copywriting are two different things.  Obviously both involve the basics: correct spelling, language, grammar, structure, organization, etc. and of course the topic should be relevant and interesting.  However, SEO copywriting takes it one step further.  Writing for the web is completely different because in addition to writing to please target audience [...]

Five For Friday ? May 6-10, 2013
by Frances Mary Krug
10 May 2013 at 8:18pm
  Here are five of this week’s most important and interesting news items and articles about online marketing: 1.  Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store — Google has some good data on whether shoppers who use their smartphone in stores wind up buying more. 2.  26 Social [...]

Time For A Conference Update
by Frances Mary Krug
9 May 2013 at 6:23pm
It’s Spring! Flowers, bunny rabbits, the smell of freshly-cut grass, hikes in the woods, and search engine marketing events ….. oops. One of these things does not belong with the others — search marketing events, if only because they occur all year round. However, there are an abundance of events coming up in June and [...]

Analyze Existing Links Through A Full SEO Link Audit
by Nick Stamoulis
6 May 2013 at 5:54pm
  Inbound links pointing to your site are taken into consideration as a part of the search engine ranking algorithms.  Inbound links are what convey that your site is (or isn?t) a trusted source.  As the search algorithms have become more complex, it?s the quality of inbound links that matters as opposed to the quantity. [...]

Five For Friday ? April 29-May 3, 2013
by Frances Mary Krug
3 May 2013 at 8:16pm
  Here are five of this week’s most interesting and informative news items and blog posts about the world of online marketing. 1.  7 Ways to Improve Your Social Media Engagment – Social Media Insider offers a refresher course, with some new tidbits of advice, for putting some life back in your social media efforts. [...]

Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.

Ecommerce Title Tags: Top 5 Ways to Increase Clicks
by Amanda Massello
24 May 2013 at 1:30pm
The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.

Guest Blogging vs. Guest Posting ? Imagine A World Without Links
by Andy Betts
24 May 2013 at 12:30pm
For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It’s time to shed a little clarity on the subject in a simple format.

5 Content Lessons & SEO Opportunities From Bloomingdale’s
by Christina Zila
24 May 2013 at 11:30am
Bloomingdale’s is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let’s look at a few tactics Bloomingdale’s uses in content marketing and a few SEO opportunities.

Google Talks Back: Conversational Search Available on New Version of Chrome
by Jessica Lee
23 May 2013 at 8:30pm
Google conversational search rolled out on the new version of Chrome this week. While the ?OK Google? search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.

Google’s Top Charts Offer Engaging Visuals for Popular Searches Over Time
by Jessica Lee
23 May 2013 at 6:45pm
Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that?s interesting to them.

SES Toronto Early Bird Rate Expires Tonight
by SEW Staff
23 May 2013 at 5:30pm
The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven’t registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300!

Google Penguin 2.0 Spam Report Form Now Available
by Danny Goodwin
23 May 2013 at 4:45pm
It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.

Video Ad Views Reach Another All-Time High: 13.2 Billion in April
by Greg Jarboe
23 May 2013 at 4:00pm
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.

Google Doodle Salutes North West Mounted Police on 140 Years
by Jennifer Slegg
23 May 2013 at 2:50pm
While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.

The Myth of Content Marketing, the New SEO & Penguin 2.0
by Kristine Schachinger
23 May 2013 at 1:30pm
Content marketing isn’t the “new SEO” ? or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.

Using Multipliers Effectively in AdWords
by Alistair Dent
23 May 2013 at 12:30pm
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.

Google Penguin 2013: How to Evolve Link Building into Real SEO
by Adam Stetzer
23 May 2013 at 11:30am
SEO used to be about tuning a website for optimal consumption by spiders. Today?s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
by John Lee
23 May 2013 at 9:00am
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?

Doodle 4 Google 2013 Winner’s Best Day: When Her Dad Came Home From War
by Danny Goodwin
23 May 2013 at 4:05am
Today’s Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year’s Doodle 4 Google competition.

Google Penguin 2.0 Update is Live
by Jennifer Slegg
23 May 2013 at 2:00am
The much anticipated next generation of Google Penguin went live this evening. Google’s Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin.