SMS

Extreme Infographics Top The List
by Frances Mary Krug
17 May 2012 at 7:25pm
Similar in concept to last week’s example of the list infographic, the extreme infographic focuses on the most noteworthy items of the subject matter. The extreme infographic is heavier on the facts, rather than just visuals, and focuses on the top, or most extreme. Take the case of our sample infographic, which looks at the [...]

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(Not Provided) Keywords Are On The Rise
by Nick Stamoulis
16 May 2012 at 6:09pm
Last fall, Google launched encrypted search which was intended to make search results more secure for users.  Users that conduct a search while signed in to a Google account are sent to a more secure version of the site when they perform a search.  The websites that they land on will know that they came [...]

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Make The Most Of Visual Elements In Marketing Campaigns
by Lior Levin
15 May 2012 at 5:29pm
The challenge for marketers is to stand out from the pack by telling their stories in a compelling way. With many of the image-based tools now available online such as Pinterest and Instagram, it?s not only easy to tell your story visually, it?s also extremely easy for users to contribute their own images or to [...]

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Avoid The Squint & Pinch: Improving Customer Experience With Mobile Landing P…
by Jill Ferris
14 May 2012 at 7:13pm
Customer feedback is one of the most valuable ways we can stay in touch with our market, and to make sure we are meeting the expectations of the lifeblood of our businesses. In a world gone digital, with resources such as Marketing Automation tools, Email Service Providers, services offering pre-designed and programmed landing pages, the [...]

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Five For Friday ? May 7-11, 2012
by Frances Mary Krug
11 May 2012 at 6:18pm
Lots of grumbling this week all over about the Penguin update effects and much discussion about how Google’s emphasis on “over optimization” will change how online marketers do things. Still too early to really understand all the implications, but here’s five of the most interesting and informative news items from the week. 1.  The Best [...]

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Infographics And The Power Of Lists
by Brian Wallace
10 May 2012 at 4:16pm
Have I got a list for you – this week?s infographic column. Yes, it’s the old list format that?s already been played out in blogging for some time now. It?s time we address this commonly used blogging tactic in more of a visual format. I’m sure you’ve seen top 10 lists in your blog and content [...]

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Earn High-Quality Backlinks (The Not-So-Easy Way): Host A Presidential Candidate
by Brian Patterson
9 May 2012 at 1:00pm
A client of ours recently had a rare opportunity that they just couldn?t pass up.  They were contacted by the staff of the presumptive Republican nominee in the US Presidential race, Mitt Romney, and asked if they would be interested in hosting a campaign event. Sometimes these opportunities just fall in your lap.  For our [...]

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The Antithesis: What You Need To Know About Negative SEO
by Kyle Kam
8 May 2012 at 6:25pm
Negative SEO is one of the buzzwords currently circulating in the industry. Over the past few weeks, the controversy surrounding this topic is enough to raise the eyebrows and even earn the ire of a number of experts and bigwigs in the SEO industry. Defining Negative SEO For those who are new to this topic, [...]

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Five For Friday, April 30-May 4, 2012
by Frances Mary Krug
4 May 2012 at 4:47pm
A busy week as search marketers assess the fallout from Google’s Penquin update — yes, another animal has joined the zoo! Here are five of the most newsworthy and noteworthy posts from the week that will help you understand what’s important to know this week in online marketing. 1.  Penquins, Pandas, and Panic at the [...]

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Interview With Rob Garner: Search, Social, And Real-Time Marketing
by Rob Garner
3 May 2012 at 4:53pm
Synopsis — Rob Garner, VP of Strategy at iCrossing, talks to SMS about recent changes to SEO, real-time marketing and how businesses can be more successful in their online marketing endeavors. Rob answers a number of questions about recent changes such as Google+ and Google Search Plus Your World, and talks about designing a website for search visibility. He also explains the relational approach to website architecture. Garner is currently writing a book for Wiley / Sybex on the topic of search, social, and real-time marketing, which is scheduled for release in November 2012. He is a long-time expert in developing strategies that drive visibility, engagement and results.

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Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.

Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
by Miranda Miller
17 May 2012 at 6:00pm
Three new Google Search features are part of their ?next generation search? project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.

Mobile Sites: Choosing an Implementation Process & Strategies
by Kristine Schachinger
17 May 2012 at 1:00pm
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here?s a guide to help you go mobile.

Why Your SEO & Social Strategy Should Include Pinterest
by Steve Beatty
17 May 2012 at 11:00am
You don?t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.

Google NSA Relationship Secrecy Continues Despite Courts Efforts
by John Rampton
17 May 2012 at 5:00am
Google and the National Security Agency’s possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA’s decision not to release information confirming or denying if they have a relationship with Google.

Ford Retains Confidence in Facebook Ads as GM Quits
by ClickZ
16 May 2012 at 9:00pm
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

Life After Google Penguin ? Going Beyond the Name
by David Harry
16 May 2012 at 1:00pm
Don’t try too hard to look for dates and names of updates. Rather, look more to the effects as Google?s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too.

7 Time-Saving Google Analytics Custom Reports
by Eric Siu
16 May 2012 at 11:00am
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.

Piwik Open Source Analytics: A Primer
by Thom Craver
16 May 2012 at 9:00am
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik?s features and how it compares to other top-billing analytics packages.

Make Second Tier Search Engines Part of Your Lead Generation Strategy
by Justin Freid
16 May 2012 at 7:00am
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.

Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016
by ClickZ
16 May 2012 at 5:00am
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey?s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.

Embattled Yahoo CEO Leaves With $7 Million After 5 Months
by Miranda Miller
15 May 2012 at 4:00pm
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.

5 Vital Facebook Reports Every Community Manager Should Know
by Manny Rivas
15 May 2012 at 1:00pm
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.

PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
by Joseph Kerschbaum
15 May 2012 at 11:00am
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.

Yahoo Genome Brings Big Data to Advertisers
by ClickZ
15 May 2012 at 9:00am
The big data-driven audience targeting system will combine Yahoo’s registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.

A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]
by Danny Goodwin
15 May 2012 at 5:00am
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market.