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Optimising your website for the Yahoo-Bing change

As you are probably aware, some time ago Yahoo and Microsoft announced their intention to merge their search operations – with Yahoo using Bing as the source of their organic search traffic, and Microsoft planning on incorporating Yahoos PPC Ads into the Bing search results. Testing has been underway for a couple of months or [...]

Should MicroHoo Make you Nervous?

The recently proposed collaboration between Microsoft and Yahoo has the potential to cause a bit of  a shakeup in the SEO industry. The intent is that Yahoo will start to use Bing for their search results, and Microsoft will start to show Yahoo paid ads on their search properties.  It is early days yet and [...]