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Understanding Analytics

If you own or manage a website, you are probably already aware of the importance of your log files or site usage statistics. Such data can give you insights about your site’s usability, errors in your HTML code, the popularity of your site pages and the type of visitors your site attracts. But did you [...]

August 25th, 2009 | Tags: , | Category: Analytics | One comment

Six ways to drive your SEO Crazy

Okay, so you’ve hired a search engine optimiser (SEO) to help your site’s rankings in the search engine results. If you’re in a sadistic mood, here are a six things you can do to drive your SEO professional over the edge. 1. Go out and register a bunch of “keyword-rich” domain names. Duplicate the content [...]

August 20th, 2009 | Tags: , | Category: Conversion Optimisation, Search Engine Optimisation, Small Business | 4 comments

Creating Optimised Banner Ads

Some years ago, Banner Ads used to be the “flavour of the month” and were very widely used.  They went out of popularity, but are still quite common, and can also be very effective when couple with PPC Campaigns.  But banner ads are not created equal. Some are effective in conveying your message, while some [...]

August 8th, 2009 | Tags: , | Category: Conversion Optimisation, Search Marketing | 3 comments

Optimise your pay per Click Landing Pages

So you’ve setup your Pay Per Click (PPC) campaign, and your ads are up on Google AdWords, but have you created a safe landing for your site visitors? Do this Now ! Run a search on Google and find your Pay Per Click (PPC) ad. Click on it. Where does it bring you? Your home [...]

July 31st, 2009 | Tags: , , | Category: Conversion Optimisation, Search Marketing | Leave a comment