There has been debate for many years on the benefits and drawbacks of Pay per click (PPC) versus Search engine optimization (SEO) – with a lot of people holding strong opinions for and against both. This is a huge topic – way too much to cover fully in the following paragraphs, but I’ll summarise the [...]
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So you’ve setup your Pay Per Click (PPC) campaign, and your ads are up on Google AdWords, but have you created a safe landing for your site visitors? Do this Now ! Run a search on Google and find your Pay Per Click (PPC) ad. Click on it. Where does it bring you? Your home [...] |
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