There has been debate for many years on the benefits and drawbacks of Pay per click (PPC) versus Search engine optimization (SEO) – with a lot of people holding strong opinions for and against both. This is a huge topic – way too much to cover fully in the following paragraphs, but I’ll summarise the [...]
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Today, Google unveiled a brand new search innovation called Google Instant. Google Instant allows the search results to change in real-time, as you search. So the search results actually change while you are typing in your search query. Google claim that the purpose of Google Instant is to deliver users with faster, dynamic results and [...] Okay, so you’ve hired a search engine optimiser (SEO) to help your site’s rankings in the search engine results. If you’re in a sadistic mood, here are a six things you can do to drive your SEO professional over the edge. 1. Go out and register a bunch of “keyword-rich” domain names. Duplicate the content [...] A significant or sudden drop in search rankings is the worst nightmare scenario for most website owners, and can be a frightening thing – particularly if your site relies heavily on organic rankings for traffic and sales. If you have inadvertently (or intentionally) used some “optimisation” techniques on your website that are outside the Search [...] |
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