Just 5 years ago, simply having a website , was often good enough for Australian Businesses to be found online. However, these days, as more and more businesses create more and more websites, it is becoming increasingly competitive across just about every industry. To be found online, for just about anything but your own business name, you will almost certainly need to do more than just create a website.
The process of enhancing your site, to make it more search friendly, to make it rank better, or to improve the percentage of people that actually go ahead and use your services or buy yuour products, is known as optimisation.
Considered to be a subset of Search Engine Marketing (SEM), the term Search Engine Optimisation (SEO) describes the process of improving the visibility of a web site on Search Engines for organic or natural results.
The initial aim of SEO is often to improve a web sites organic (or natural) ranking on the major Search Engines (such as Google, Yahoo and Windows Live Search) for a range of primary keywords relevant to the products and services offered. However, SEO often covers a great deal more than this – including :
- Keyword Analysis
- Link Building
- Conversion Tracking
- Web Analytics
Is your site getting plenty of traffic, but you are simply not generating the volume of sales or lads that you had expected. WebConsulting offers Conversion Analysis and Conversion Optimisation to help you improve the conversion rate for your website.
Whether you have a brick and mortar store, provide services, or even sell products online, it is vital to ensure your web site is ranked well in searches for your local area. These days, most people include locality information as a part of their search query – i.e, instead of just searching for “SEO Services” they are more likely to search for “SEO Services Brisbane”. It is crucial therefore that your siteis optimised to be found for locality based queries. See : Local Search Optimisation.