Backlinks are absolutely essential if you want to get a high ranking in search engines for your website. In a nutshell, your website can be put on the first page of Bing, Google, or Yahoo if your customer types in the keywords that you target, as long as you have enough backlinks. Therefore, you should ask yourself: “What can you do to get backlinks from other websites?”
If you want other websites to link to yours then you need to give them a reason to do so and, other than paying them (which is frowned upon by the search engines), your best option is to have something on your site that is of real interest to others. This could be a video, a game or a picture, but a well written article will often be enough. As long as you have something people want, and that they can’t get anywhere else, you can be sure to get links.
Linkbaiting
Linkbaiting is another name for this term, and it means that you have to make something that is unique and special, something no other website has. As long as your notion is original, you should have few problems linkbaiting. Keep in mind that you will not get more results than other people if you are just providing the same stuff they are.
There is a lot of evidence as to the effectiveness of linkbaiting, as long as you do it right, and you can save a lot of money with this method. If you just spend a little bit of time getting your linkbait ready, it will really pay off for you in the amount of backlinks you get, which could number in the hundreds, given a few months to propagate the content.
Niche-relevant sites will link to you from all around the Internet. Some people do not take the linkbaiting approach because they can not be bothered to spend the time coming up with content that is new and different. Instead they spend their time manually building links to their sites.
There can really be no comparison between the effectiveness of the two techniques though. Linkbaiting is the hands down winner every time, so long as it is done correctly. In the event you just don’t know how to make your own linkbait, you can hire people who do. Companies exist on the market that can help you provide the linkbait that you have been waiting for, creating exclusive content just for you that will draw people in droves to your website. Considering the big picture and just how much these services can help you, they are not that expensive, so be sure to check them out the next time you want to expand your business.
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