Search Engine Marketing is a dynamic field. Here we have selected some of our favourite SEM News Feeds about the latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, brand marketing and interactive media.
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SEM Commentary, Opinion & Advice
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ClickZ Experts
Commentary, opinion, advice, and thought leadership from interactive marketing’s leading practitioners.
Social media marketing spend has surged over the years, but falls short of es…
by Al Roberts
30 Aug 2016 at 1:23pm
Marketers’ spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Behavioral targeting is coming to Snapchat
by Al Roberts
30 Aug 2016 at 12:20pm
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook’s dominance in social.
12 video SEO tips to help improve your search rankings
by Tereza Litsa
30 Aug 2016 at 9:45am
Video content has skyrocketed over the past few years, and therefore it?s time to examine how adding SEO to your videos can impact rankings.
Why are enterprise companies missing out on search?
by Rebecca Sentance
29 Aug 2016 at 1:42pm
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
Six steps for an effective B2B content marketing strategy
by Tereza Litsa
29 Aug 2016 at 12:38pm
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Facebook to introduce header bidding solution for its Audience Network
by Al Roberts
26 Aug 2016 at 2:27pm
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Three exceptional examples of local social media campaigns
by Harsh Agrawal
26 Aug 2016 at 12:41pm
Here are some examples of campaigns of local and small businesses that are rocking social media.
Five hard-hitting tips for boosting online conversion rates
by Robert Mening
26 Aug 2016 at 9:51am
The web doesn?t have a traffic problem, but it has a conversion problem.
YouTube prepares to expand beyond video with more social features
by Al Roberts
25 Aug 2016 at 1:45pm
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Programmatic advertising: what?s the difference between good and bad data?
by Evan Magliocca
25 Aug 2016 at 12:46pm
Marketers need to know what?s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. -
SEM Breaking News & Analysis
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ClickZ News
Breaking news, information, and analysis.