It never ceases to surprise me when someone tells me that they simply don’t need a website for their business. They should probably consider the following
1. The Internet is probably the first place a person will go to get information on your company. Most people are online daily for tasks such as banking, shopping, emailing and so on. Many people prefer to read websites at work – it looks like they’re working when in fact they may be researching a product and/or service that they require. This is the face of your business and the first impression your company conveys. If a user doesn’t like what they see, they’re onto the next site.
2. Your competitors are online (and making money). You don’t want to get lost in the shuffle. In order to obtain new customers, generate new sales leads, and promote marketing campaigns there is no more effective tool than a company’s website. People in China aren’t going to know anything about you except for what your website has to say. It is essential to distinguish your company from your competitors.
3. A well designed website will give you added visibility and credibility. The new site will bring new interest in and establish creditability for your company over time. It can serve as a central building block for your branding, marketing and accordant sales support strategy for years to come.
4. Do you find you answer the same question over and over again? If so that should maybe be on the homepage of your website. A website should tell people what you do and how good you are. If your customers know what you do before they call, the conversation will be shorter and more productive.