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Six ways to drive your SEO Crazy

Okay, so you’ve hired a search engine optimiser (SEO) to help your site’s rankings in the search engine results. If you’re in a sadistic mood, here are a six things you can do to drive your SEO professional over the edge.
1. Go out and register a bunch of “keyword-rich” domain names. Duplicate the content from [...]

Why has my site been dropped from Google ?

Has your web site been dropped from Google index  and you don’t know why? There are a number of factors that can get your web site banned on Google. In this post, we provide an overview of some of the reasons why your web site could be banned from Google and what you can do [...]

Should MicroHoo Make you Nervous?

The recently proposed collaboration between Microsoft and Yahoo has the potential to cause a bit of  a shakeup in the SEO industry.
The intent is that Yahoo will start to use Bing for their search results, and Microsoft will start to show Yahoo paid ads on their search properties.  It is early days yet and still [...]

So What is a Sitemap anyway ?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL:

when it was last updated
how often it usually changes
how [...]

5 Tips to starting a Link Building Campaign

When starting up a new link building campaign, there are two basic questions you should be considering :
1. What is unique about your site that others might want to link to?
2. Who might be interested in linking to you, and what information would be of use to them?
Gaining a good understanding of the answers to [...]

The 4 Benefits of Social Marketing

There are basically four different types of benefits that you can expect to achieve from a successful social media marketing campaign: links, branding, sales and interaction.
Below, a look at each of these potential benefits and some ideas on how you can make maximise them for your specific needs.
Links

Making use of social media for link building [...]

Does Google’s PageRank affect your web site ?

Matt Cutts is one Google’s more visible and vocal Employees and at his blog he writes about Google and search engine optimisation traps. In one of old blog posts, Matt Cutts wrote about Google’s PageRank.
Here are the main points that Matt raises about Google’s PageRank:
PageRank is not a number between 1 and 10.
“It’s more accurate [...]