Pay Per Click (also sometimes known as Pay Per Ranking, Pay Per Placement or Pay Per Position) enables you to list your site at the top of the search engine results by advertising on keywords that best describe your product or service. It is a dynamic marketplace, but the higher you bid, will not necessarily put your advertisement higher in the list.
You pay only when a searcher or clicker clicks on your listing and connects to your site. You don’t pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs.
Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites.
WebConsulting can provide consultancy an advice for the setup and management of your pay per click campaign. We also typically include as a part of our PPC management service the following activities :
- Keyword Analysis
- Campaign Management
- Conversion Tracking & Reporting
Almost all major players in the Search Engine industry currently offer some form of Pay per click service. WebConsulting work mainly with the following services, but can also work with other providers or customise our services to meet your specific needs.
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