Whilst developing a good website is certainly important, the process of promoting and marketing your site (although often overlooked) is absolutely critical . You may have a great website, but it will be of little or no value to you if your potential customers are unable to find it.
WebConsulting offers a variety of website marketing and promotion services which we can readily customise to meet your specific business needs:
Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERP’s). The three main methods of SEM are:
- Search Engine Optimisation attempts to improve rankings for relevant keywords in search results by improving a web site’s structure and content
- Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
Pay Per Click (PPC) is an advertising technique used to promote a web site (or specific web pages) by making bids on specific keywords or keyword phrases. PPC can be an extremely cost efficient means of driving targeted traffic to a web site, and can be particularly effective for new sites.
Notifying Search Engines and Directories of the existence of your site (particularly if your site is brand new) is important. However, some care needs to be taken on how your site is submitted, and the types of Search Engines and Directories that you submit to.
Once your site is established, developing links to your site from external sources, can be a very effective way of improving your sites credibility. However, some techniques of link building which were used in the past (such as reciprocal links, and link farms) are no longer effective , and can in fact have a negative impact on your sites ranking.
Understanding how users access and navigate through your site is very important. Site Analytics covers a variety of techniques aimed at reviewing site usage and conversion data to provide an insight into user behaviour, and to help you determine whether your site is as effective as it could (or should) be in promoting and selling your products and services.