You should always remember the basics of running your web site. This article includes five of the hottest tips available to help your web site become talk of the world.
Make sure the information you are using is interesting, useful, practical and most of all relevant. When building your site be sure to consider your objectives and goals and then implement them into your site. Be sure to include links, articles, newsletters and promotions within your site as well. There is nothing quite as sad and annoying than a web site that has been neglected, be sure to go back frequently and update you site often. This will makes sure that your visitors will come back because they know you are offering up-to-date information.
Simple to Navigate
Make your site easy to navigate. If you really want your site to be easy to navigate then you should group all of your site links together in one place. The directs the attention of your visitors to one area of the page from which they have easy access to the rest of the site. You can place other links such as: media, career opportunities, contact us and about us at the top or the bottom of the page. These links are important in their own right but they are definitely not what your visitors came to see. When you have created the links and all the new pages for your site, be sure to include a home link on each of the new pages. These links will help you to guide your visitors back to the main page whilst removing the need for them to clink back several times to get there. Navigation is crucial so you should spend some time checking and rechecking all of your page and homes links.
Fast Load Time
Don’t let your visitors get bogged down in loading times. You should try to avoid large graphics that will increase the amount of time it will take your site to load. You should try and keep in mind the idea that not all of your viewers will be packing the best technology available. Try to keep your site as open as possible to as many people as possible so that everyone has access to it no matter what kind of equipment they are using.
You should always know who are the people you are aiming the site toward. These people are your target audience, they are the people you want to visit your site. You need to identify what the age group, gender, class and spending habits of your target audience are. This will help you to create a likeable atmosphere on the your site. You want to create a space for the few not the many.
Ask for Feedback
Aim to have your visitors tell you what they think and what they want. If you are looking for consumer to business contact then on your contact us page you should put your phone, email, fax and postal information here as well as a text box of instant feedback. This gives you the opportunity to hear from your visitors in way that benefits both you and customer. Make sure you never leave your customers hanging and always answer their comments, concerns and questions. If you are looking for ways to keep in contact with your customers then you might want to think about a simple newsletter or email marketing to keep your customers informed about what is going on even if they don’t visit all that often.
Use the information contained in this article not only to improve your own but to evaluate other websites. These tips will not only help you to make your web site strong and professional it will also help you to identify those web sites that aren’t.