Will the Bing & Yahoo Search Alliance Succeed?
30 Jul 2010 at 5:01am
What does a “win” look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. …

Impact of Legal U.S. Online Gambling on Search and the Web
30 Jul 2010 at 4:01am
The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless new content will hit the web, taxing search engine crawlers. …

Don’t Let Your Web Site Design Become a Nightmare
29 Jul 2010 at 5:01am
Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea. …

Hiring an In-House Link Marketer? 2 Essential Skills for the Job
29 Jul 2010 at 4:01am
When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company. …

7 Golden Rules for Paid Search Copy
28 Jul 2010 at 6:01am
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. …

Defining Search Engine Optimization in 2010
28 Jul 2010 at 5:01am
Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics. …

Localizing Websites: Why it Pays to Target Countries and Not Languages
28 Jul 2010 at 4:01am
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here’s why. …

Playing Brand DE-FENSE With Search Reputation Management
27 Jul 2010 at 5:01am
Search reputation management isn’t easy work. Here’s how B2B brands and organizations can protect their first impressions in the SERPs. …

12 Ways Your SEO Mileage May Vary
27 Jul 2010 at 4:01am
If you’ve spent time analyzing search results for a variety of queries, you’ve likely seen results you can’t easily explain. Here’s why this happens. …

6 Key Metrics for a Social Media Measurement Dashboard
26 Jul 2010 at 5:01am
Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. …

Back to SEM Basics
26 Jul 2010 at 4:01am
Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. …

Real-time Bidding: The SEM Perspective
23 Jul 2010 at 11:01am
Get ready people. Real-time bidding works a great deal better than old school display. …

Claim Your SERP Real Estate With Google’s Product Extension Ads
23 Jul 2010 at 4:01am
A quick guide on how advertisers can leverage Google’s Product Extension feature within AdWords and display product images and details in line with your PPC ads. …

Searching For the Perfect Purchase Process in Social Media, Real-Time Search
22 Jul 2010 at 5:01am
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process. …

After the Click: What Products Do Your Users Actually Buy?
22 Jul 2010 at 4:01am
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond. …

How to find start-up ideas
by Matt Cutts
19 Jul 2010 at 3:46pm
Chris Dixon had an interesting post a while ago about how to find start-up ideas. The advice boiled down to keeping a spreadsheet of ideas and talking to lots of smart people (entrepreneurs, potential customers, VCs, people at big companies). It’s good advice. Paul Graham also wrote in 2008 about startup ideas he’d like to [...]

Webspam projects in 2010?
by Matt Cutts
30 Jun 2010 at 3:17pm
About a year and a half ago, I asked for suggestions for webspam projects for 2009. The feedback that we got was extremely helpful. It’s almost exactly the middle of 2010, so it seemed like a good time to ask again: what projects do you think webspam should work on in 2010 and beyond?
Here’s the [...]

[POLL] Help me pick my next 30-day challenge!
by Matt Cutts
24 Jun 2010 at 4:08pm
This month I made my 30 day challenge be “Don’t respond to email after 10 p.m.” I’ve done very well overall on this challenge, and I like the results a lot. I’ll probably try to keep up this behavior.
Now I need to pick my next challenge. I read through the 350+ suggestions and comments that [...]

Give Buzz another look
by Matt Cutts
14 Jun 2010 at 2:01am
Have you given Buzz a try recently? Robert Scoble just asked if it was time to reconsider Buzz. Coincidentally I said almost the same thing in a question and answer session with Danny Sullivan last week at the SMX Advanced search conference.
I’ll repeat what I said last week. Do you remember when you first started [...]

SEO site review session from Google I/O 2010
by Matt Cutts
4 Jun 2010 at 9:02pm
A couple weeks or so ago, we did an SEO site review session at Google I/O 2010. The video from that session is now live:

The video is about an hour long, but I hope it’s a pretty good use of your time if you’re interested in search engine optimization. Enjoy!

SEO Advice: Make a web page for each store location
by Matt Cutts
3 Jun 2010 at 6:30pm
If your company has a bunch of store locations, please don’t hide that information behind a search form or a POST. If you want your store pages to be found, it’s best to have a unique, easily crawlable url for each store. Ideally, you would also create an HTML sitemap that points to the web [...]

Help me pick my new 30 day challenge
by Matt Cutts
1 Jun 2010 at 5:56pm
Okay, I’ve finished roughly a year of 30 day challenges, and now I’d like your help picking new ideas. So far, I’ve done:
- 30 days with no TV (May)
- 30 days of 10,000 steps each day (June)
- 30 days biking into work (July)
- reading 15 books in 30 days (I only made it to 12) [...]

A few thoughts on SSL Search
by Matt Cutts
24 May 2010 at 12:26am
I’m incredibly happy that Google has added the option to search over SSL by going to https://www.google.com/ — note the “s” in “https.” I’m writing this blog post in a hotel right now because I’m in Europe for a week doing a series of tech talks, but I could just as easily be working down [...]

Live-buzzing Day 2 of the Google I/O keynote
by Matt Cutts
20 May 2010 at 3:33pm
Okay, today I’m going to try something different again. I’m going to try live-buzzing the keynote of Day 2 of Google I/O. You can follow the live-buzz right here.
I’m going to update the buzz as news comes out; if you’re following on the web instead of on Buzz, you might need to hit reload to [...]

Live-blogging (okay live-waving) Day 1 of Google I/O Keynote
by Matt Cutts
19 May 2010 at 3:29pm
Okay, I’m going to try live-blogging the keynote of Google I/O, but I’m doing it with a twist. I’m going to try live-blogging in Google Wave with some other folks.
Watch the live-stream video at http://www.youtube.com/user/GoogleDevelopers by the way.
Lots of folks will be live-blogging or waving. Here is a different live wave with Gina Trapani, [...]