Ecommerce Title Tags: Top 5 Ways to Increase Clicks
by Amanda Massello
24 May 2013 at 1:30pm
The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.

Guest Blogging vs. Guest Posting ? Imagine A World Without Links
by Andy Betts
24 May 2013 at 12:30pm
For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It’s time to shed a little clarity on the subject in a simple format.

5 Content Lessons & SEO Opportunities From Bloomingdale’s
by Christina Zila
24 May 2013 at 11:30am
Bloomingdale’s is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let’s look at a few tactics Bloomingdale’s uses in content marketing and a few SEO opportunities.

Google Talks Back: Conversational Search Available on New Version of Chrome
by Jessica Lee
23 May 2013 at 8:30pm
Google conversational search rolled out on the new version of Chrome this week. While the ?OK Google? search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.

Google’s Top Charts Offer Engaging Visuals for Popular Searches Over Time
by Jessica Lee
23 May 2013 at 6:45pm
Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that?s interesting to them.

SES Toronto Early Bird Rate Expires Tonight
by SEW Staff
23 May 2013 at 5:30pm
The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven’t registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300!

Google Penguin 2.0 Spam Report Form Now Available
by Danny Goodwin
23 May 2013 at 4:45pm
It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.

Video Ad Views Reach Another All-Time High: 13.2 Billion in April
by Greg Jarboe
23 May 2013 at 4:00pm
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.

Google Doodle Salutes North West Mounted Police on 140 Years
by Jennifer Slegg
23 May 2013 at 2:50pm
While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.

The Myth of Content Marketing, the New SEO & Penguin 2.0
by Kristine Schachinger
23 May 2013 at 1:30pm
Content marketing isn’t the “new SEO” ? or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.

Using Multipliers Effectively in AdWords
by Alistair Dent
23 May 2013 at 12:30pm
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.

Google Penguin 2013: How to Evolve Link Building into Real SEO
by Adam Stetzer
23 May 2013 at 11:30am
SEO used to be about tuning a website for optimal consumption by spiders. Today?s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
by John Lee
23 May 2013 at 9:00am
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?

Doodle 4 Google 2013 Winner’s Best Day: When Her Dad Came Home From War
by Danny Goodwin
23 May 2013 at 4:05am
Today’s Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year’s Doodle 4 Google competition.

Google Penguin 2.0 Update is Live
by Jennifer Slegg
23 May 2013 at 2:00am
The much anticipated next generation of Google Penguin went live this evening. Google’s Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin.

Penguin 2.0 rolled out today
by Matt Cutts
23 May 2013 at 12:34am
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies [...]

What to expect in SEO in the coming months
by Matt Cutts
13 May 2013 at 4:17pm
We just recently taped a new round of webmaster videos, and I thought this video deserved a full-fledged blog post. This is my rough estimate (as of early May 2013) of what search engine optimizers (SEOs) and webmasters should expect in the next few months: Bear in mind that this is a very rough estimate, [...]

Email backlog
by Matt Cutts
13 May 2013 at 6:59am
This is a “hairball” post you can ignore. However, this post does trace my thinking about how to scale webmaster communication. Part of me wants to start answering questions I get via email by stripping out the identifying information and then replying with a blog post. Instead of one person getting a single reply, everybody [...]

The dangers of productivity porn
by Matt Cutts
13 May 2013 at 6:58am
A quick “hairball” post about how sometimes it’s better to just go with the flow. I like how xkcd made this point with a chart of whether it’s worth the time to fix something that’s bugging you. I have a friend who is mechanical engineer. A few years ago he took me for a tour [...]

My wife keeps me grounded
by Matt Cutts
13 May 2013 at 6:51am
This is a harmless “hairball” post I had as a draft. Me: Hey, they added me to popurls.com! My wife: Never heard of it. (pause) Had you heard of it before? Me: Yeah. Wife: Really? Me: Yeah! Wife: (with an extra helping of sarcasm) Really? Me: Yes! Wife: (dripping with condescension) You’re a very important [...]

Playing with a USB Missile Launcher
by Matt Cutts
13 May 2013 at 6:45am
This is the last half-finished “hairball” blog post about USB devices on Linux. I actually did manage to get a working program that controlled a USB foam missile launcher. Unfortunately, I didn’t document all the steps, so this blog post just sort of stops at some point. I got a USB Missile Launcher for Christmas. [...]

Linux USB device driver info
by Matt Cutts
13 May 2013 at 6:41am
What, *another* half-finished blog post about Linux USB drivers? Yup. Suppose you have a device and want a Linux device driver for it. There are a few steps you’ll need to take. One of the heroes in this area is Greg Kroah-Hartman. Greg wrote USBView, which is a Linux tool to enumerate a list of [...]

Compile a simple USB program in Linux
by Matt Cutts
13 May 2013 at 6:39am
Here’s another “hairball” post about USB devices and drivers on Linux. I wish some expert would write the definitive “here’s how to reverse-engineer a USB device and write a new USB driver” guide. I am definitely not that expert. Once you reverse engineer a Windows USB device enough to know how it works, you’re ready [...]

Reverse engineering a Windows USB driver
by Matt Cutts
13 May 2013 at 6:35am
For a while, I was really into reverse-engineering USB drivers. Don’t ask why. The heart wants what the heart wants. I didn’t finish this “hairball” post, but it has some info in it that still might be good. I recently stumbled across this post and it inspired me. I decided to try to reverse engineer [...]

Example debunk post
by Matt Cutts
13 May 2013 at 5:55am
Over the years I’ve written a lot of blog posts to debunk misconceptions or claims that weren’t true. Sometimes I publish the blogs posts but often I don’t. This is a pretty typical example post. Someone claimed that Google was evil for removing a particular domain, when in fact the domain had been removed from [...]