The Market Place Expects a Noticeable Logo for Each Firm. When it comes to the swoosh and the golden arches logo most people recognize them immediately. You must make your logo be a key part of your marketing from the beginning. As one mother has … [Continue reading]
Optimising your website for the Yahoo-Bing change
As you are probably aware, some time ago Yahoo and Microsoft announced their intention to merge their search operations - with Yahoo using Bing as the source of their organic search traffic, and Microsoft planning on incorporating Yahoos PPC Ads into … [Continue reading]
Understanding Analytics
If you own or manage a website, you are probably already aware of the importance of your log files or site usage statistics. Such data can give you insights about your site's usability, errors in your HTML code, the popularity of your site pages and … [Continue reading]
Six ways to drive your SEO Crazy
Okay, so you've hired a search engine optimiser (SEO) to help your site's rankings in the search engine results. If you're in a sadistic mood, here are a six things you can do to drive your SEO professional over the edge. 1. Go out and register a … [Continue reading]
A Guide to writing a Good Home Page
The home pages of many business websites are suffering an identity crisis. They're trying to do the job of several web pages, and doing none of those jobs particularly well. This post provides some general guidelines on the types of things you should … [Continue reading]
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